Insights on Go-To-Market Strategies
Feb 
13th
, 
10:30pm 
EST

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Insights on Go-To-Market Strategies
Insights on Go-To-Market Strategies

Webinar Date: February 26, 2025


Webinar Time: 11:00am EST

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Insights on Go-To-Market Strategies

Relax and relive the moment.

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What was covered

Join Gui Costin, Founder of Dakota, and Paul Das, CEO of ProFundCom, as they share key insights on leveraging digital engagement to drive AUM growth. Discover how leading firms use data to track investor behavior, optimize marketing automation, and eliminate inefficiencies caused by poor data quality.


Learn actionable strategies to:

     - Identify high-priority leads through engagement data.
     - Optimize outreach with marketing automation.
     - Align content strategy with investor behavior.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Join Gui Costin, Founder of Dakota, and Paul Das, CEO of ProFundCom, as they share key insights on leveraging digital engagement to drive AUM growth. Discover how leading firms use data to track investor behavior, optimize marketing automation, and eliminate inefficiencies caused by poor data quality.


Learn actionable strategies to:

     - Identify high-priority leads through engagement data.
     - Optimize outreach with marketing automation.
     - Align content strategy with investor behavior.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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James A. Robillard

Founder and Chief Investment Officer 

Spyglass

Jim founded Spyglass Capital Management in 2015. Prior to founding Spyglass, Jim spent 11 years at Edgewood Management LLC, first as a Senior Research Analyst and then as a Managing Director and member of the Portfolio Management Team for the Edgewood Growth Fund. Prior to Jim’s time at Edgewood, he held positions at Baron Capital Management and Van Wagoner Capital Management. Jim graduated from Vanderbilt University in 1994, and he received his MBA from the University of Chicago Graduate School of Business with concentrations in Finance and Accounting in 2004.

Ruth R. Bryson

Managing Director, Research

Spyglass

Ruth joined Spyglass in 2023 and is a Managing Director of Research. Prior to Spyglass, Ruth held positions at Vetamer Capital Management as Managing Director and Co-Founder; Highline Capital Management as Technology Sector Head; Criterion Capital Management as Co-Sector Head of Software; Cisco as a Business Development Analyst; and Franklin Templeton as a Securities Analyst. Ruth graduated from Princeton University in 2005 with a BSE in Mechanical & Aerospace Engineering, and she received her MBA from the Stanford Graduate School of Business in 2010.

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